When people see this product, they have a very specific reaction . . . “Wow.” Creative and media worked together in high profile media placements to provoke that emotional and inspiring reaction, drawing the customer in and giving them a reason to want more. From that experience, we blended highly-anticipated content from television shows, online portals, cinema pre-show and digital experiences to demonstrate key product features.

PC sales increased by 67% at US retail stores in the first week.

Press coverage of the approach generated even more visibility.