130’’ were bought from a 300’’ ad screen and dedicated to the live demo by host Flavie Flament, a cool young mother concerned with the Vista assets and particularly parental control. To enhance the claim: “Introducing Windows Vista. The “Wow” starts now”, Flavie takes the ad screen under control from her PC.To amplify the operation, prior to D Day, a teasing plan, broadcast on TF1, drew attention. Then an internet relay took over on TF1.fr

The movie was seen by 8.4 individuals over 4 y.o and the global media disposal generated 110 million contacts. Buzz amplified the operation such as PR in trade press but also non trade press. The operation had a significant impact on the inner target