- A photography competition, in magazine and online. Windows XP was intrinsic, as entrants used XP to enhance and optimise their images. Dedicated magazine cover, and famous photographer judges.- Online education channel illustrating how to work with Windows XP plus judges’ tips.- Exhibition and winners’ event attended by celebrity judges – priceless PR, with Microsoft technology displayed to photography’s opinion formers.

- Magazine and online content showcasing the winners, including 8 pages of magazine editorial

Average Microsite visitor spent 4 minutes interacting with Windows XP. 71% of microsite visitors considered upgrading to Windows XP.

Unprecedented 9000 photography entries (+300% vs target).50,374 unique Windows XP Photography site visitors – (+500% vs average).Plus priceless PR from celebrity photographer judges.