•Improve Windows brand awareness (“enables me to pursue whatever passion(s) I have through software and devices.

•Drive traffic to windows.com.comThe Start Something campaign creative depicts subjects who have a Window over their heart. Illustrations and iconisms represent their passions and how Windows enables those passions to come to life and be shared.

• In the streaming video creative, this scenario is turned around in the spot immersed in a world of sports, music, etc. There are nods and subtle references to Windows technology within each “world”. The spots conclude by revealing that these immersive worlds live within our subjects.