Cannes Lions
OGILVY GERMANY, Frankfurt / SCHOEFFEL SPORTBEKLEIDUNG / 2016
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To promote Schoeffel's windbreaker jackets, we created a print ad that showed people exactly what Schoeffel's jackets are capable of: keeping you warm by stopping any wind from coming through them. So we compared other textiles and the way they behave in stormy wind to the windbreaker jacket.
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