SmartBuy Wines is an online store selling quality wines at incredibly low prices. As such, we created the tagline 'SmartBuy Wines. Great wines at (barely) legal prices'. Before the launch of the website, the company was looking for new partners.

Being a (barely) legal business, every design should be discreet. So we created an invitation aligned to the brand concept: a real and hollow loaf of bread disguising a wrapped bottle of wine inside. The wrapping paper contained the detailed information about the event.

Every single person who received the loaf of bread accepted the invitation and attended the event.