Cannes Lions
PKP BBDO, Vienna / MERCEDES BENZ / 2018
Overview
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Description
At the beginning of the spot, an undefinable object trembles to epic music in a gloomy mood. With a frosty cracking sound, ice begins to grow on a monument. Then the camera zooms out. Now it is clearly recognizable: It is the Mercedes-Benz star of a car in motion.
Text fades in: “Winter is coming. Fast.”
Copy blends in: “Be prepared for the next season. With Mercedes-Benz 4MATIC all-wheel-drive.”
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