This press and poster campaign announces the launch of the Harvey Nichols Winter sale. It uses the well known starbursts associated with price cuts during a sale, but uses them to relate to the shoppers rather than the products. With the luxury clothes at the usually unattainable prices at Harvey Nichols being considerably more affordable during the sale period, shoppers can afford to update their wardrobe. So, what was once a boring and unfashionable you, can now be a sexy, up-to-date you.