An animated cartoon was throwing a snow ball out of the banner. The snowball out of the banner. The snow ball acts like it is splashing on the inside screen, delivering a message promoting Quebec province as a ski and winter destination for travellers.

Objective was to bring people to the bonjourquebec.com web-site promoting winter sports in Quebec. The banner achieved a 9.5% click-through rate over the target group which was American and Ontario travellers, surfing on ski and travel websites.