Cannes Lions
ELASTIC, Santa Monica / CONDE NASTE / 2016
Overview
Entries
Credits
Description
In response, our team created the “globopolis” - a global amalgam of iconic city elements. Initially we forged the globe in a wax substance reminscent of emerging manufacturing techniques like 3D printing, then we dived deeper - giving this the depth and texture of concrete / marble landmarks from across the world.
Execution
The design was concepted in sketch and frame form... and then finalised in CGI. Iterations of the final cities were art directed inside a 3D space to get a wholistic designe execution that exploited the geometries of real world landmarks.
Outcome
Wired love the cover, with both the Editor and CD claiming it to be their favourite cover in years. Response from the community has been equally strong, with the cover cementing Wired as a publication that stays at the forefront of design by taking risks and defining the culture.
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