Cannes Lions
PUBLICIS HELSINKI, Helsinki / IQUA / 2006
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Description
This entry is a direct teaser from the company to the dealers. The objective is to arouse attention and at the same time promote the products. After the teaser the company contacts the dealers individually by phone. The campaign includes a possibility to use viral marketing where the URL gets forwarded by e-mail and the spots spread from one mailbox to another. This spot is designed for a small, quite young company.
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6 items