Cannes Lions
WUNDERMAN, New York / IBM / 2003
Overview
Entries
Credits
Description
Every customer was sent a cardboard IBM laptop containing a real IBM Wireless Card. What better way to demonstrate IBM’s selling proposition – that you don’t need to buy a whole, new computer to go wireless?
Outcome
Audited perceptions of IBM as a cost-effective wireless technology provider increased significantly among recipients. Combined sales of IBM wireless cards and ThinkPad notebooks increased over a three-month period.
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