We set out to unleash the extraordinary that a Meta Quest 2 headset offers to our audience, and make it clear that Quest 2 is for everyone - not just gamers - and has a world of experiences, entertainment, and more waiting for them within the headset.

To do this, during the 2022 Holiday season, we tapped into something that everyone does during the holidays - wishing. Like, truly wishing. The kind of wishes that are only limited by your imagination, and can be unlocked through the many experiences waiting on Quest 2.

One of biggest and most eye-catching expressions of the idea was our 3d billboard that took over the Piccadilly Lights in London during the height of the holiday shopping season, showing passerby all of the extraordinary wishes that could be granted from a single Meta Quest 2 headset.

Partnering with the craft-driven team over at Unit 9, helmed by the directing talent of Anthony Rubinstein, we engaged our various IP and Meta partners to map out the visual story of the wishes springing to life from our Meta Quest 2 Box - from roller coaster riders to NFL receivers to astronauts in space. The visuals were then projected onto the Piccadilly curved surface, using a specific technique known as forced perspective, creating an illusion of each of our 3d scenes escaping the confines of the digital space.

It's hard to make people imagine what it’s like to experience VR, as words can never truly do justice to what it means to experience something first hand in a Quest 2 headset.

Our 3D billboard took that concept and flipped it on its head by showing the 3D magic of VR outside of the headset and immersing thousands of UK holiday goers into the many extraordinary experiences available on a Quest 2 headset.

The impact was very positive for Meta Quest, seeing a 211% in impressions, 275% on engagement, a 3x increase online search for “Meta Quest” during the week the 3D billboard was live), hundreds of thousands of video video vies, and a 100% positive/neutral sentiment for the brand as it relates to the billboard, and was picked and distributed to millions our live date from publications like The Drum, Yahoo, MSN, and the UK Daily News.