Cannes Lions
FALLON LONDON, London / CADBURY / 2009
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Wispa was de-listed in 2001, but brought back in October 2008 thanks to its fans' very public demands brought together on Facebook. The return of Wispa rekindled the romance people had with the bar. The brief was to invite the public to celebrate their love for Wispa.We harnessed the British public’s love for Wispa to create a unique celebration made by, and starring, real Wispa fans. Every element of the ad was paid for with love or chocolate - from the director and production company to the props and people in the ad itself.
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