People love small changes and want variety. Products from the Home Furnishing Accessories department are items that you might not really need, but that nevertheless awaken desire. The aim of the campaign developed was that, alongside its furniture range, IKEA should also once again stand for a broad product range with depth, as well as inspiration, in the living accessories department. In time for spring, when many people want to give their home a fresh new look, IKEA attracts attention to the varied range in the Home Furnishing Accessories department.