Cannes Lions
OGILVY & MATHER, Milan / WIND TELECOMUNICAZIONI / 2017
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The main character is a teenage girl who, like all her peers, lives in constant contact with her smartphone. It is her faithful companion, which she uses to take photos, make videos, and share every moment of her day online. The message conveyed by the film, however, is that there are moments that are best saved in one’s heart. By the end of the film, the teenage girl finally realise it and puts down her phone to fully enjoy her little sister’s dance recital, while everyone else has their face hidden behind their devices.
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