Multi-nominated artist Kendrick Lamar has teamed up with the Grammys for a promo film that’s appropriately also part music video. Getting back to Lamar’s roots – his hometown of Compton - the film weaves images of the city’s gritty beauty with locals poetically delivering the candid honesty of Kendrick's "Alright” -- nominated for Song of the Year (one of 11 nominations for Lamar).