Nobody knows VW is partnering with French football. And due to many restrictions on Branding, LED screens around football fields never create much more than awarness. It’s a shame because it’s the only visibility that Volkswagen is getting. But using them in an unusual way, Volkswagen generated a real buzz, getting people to look / talk / comment the LED billboards more than ever.

By making a simple typo mistake on the brands name : « Wolkswagen », we got people talking about VW more than we can expect. We carried this mistake all throught the first half

By making a simple typo mystake on the brands name : « Wolkswagen », we got people talking about VW more than we can expect. We carried this mistake all throught the first half of a France-Brasil game in Paris. 6 Millions viewers, 80.000 spectators, and many many social media users helped us « win the moment ». This Epic Fake Fail was revealled at half time, using social media , the same led panels, as well as TV sponsoring.

#Wolkswagen was top Trending Topic on Twitter (even in front of #OneDirection !)

In only 90 minutes : 7500 tweets, 200.000 impressions

Hundreds of press articles (in advertising press, sports press, but also general news)

Volkswagens buzz was 6,9 times stronger after the activation (index : Brandindex France)

TV PR boomed the following days

VW has been declared the real winner of the game !