For 100 years, The ERA Coalition has been fighting to get the Equal Rights Amendment recognized, so American women could have equal rights under the Constitution. They’d tried marches and protests, but nothing was working. We needed to do something radical to finally get the government to listen to us and pass the Equal Rights Amendment (ERA).

In America, a country founded on “freedom for all,” women still do not have equal constitutional rights to men. But shockingly, corporations do. So, to get a woman equal rights for the first time in U.S. history, there was only one thing we could do. We incorporated. 

Introducing Woman Corp, the first American woman with equal rights. To mark this historical moment, we created a visual identity inspired by the original Women’s Rights movement. We used the original colors from the movement but made them louder. Since clearly no one had been listening. Then we shifted the power by placing CORP in superscript. We asked ourselves what equality looks like and embedded this idea into every element from kerning, to leading, to iconography, to emphasize that more must be done. The boldness worked and for the first time in 10 years the Equal Rights Amendment is up for a vote.   

For 100 years, The ERA Coalition has been fighting to get the Equal Rights Amendment recognized, so American women could have equal rights under the Constitution. They’d tried marches and protests, but nothing was working. In fact, women’s rights were increasingly being taken away. We needed to do something radical to finally get the government to listen to us and pass the Equal Rights Amendment (ERA). Given the Equal Rights Amendment Coalition is a non-profit, we had to get the bulk of our media donated ($220k) to get the word out and to have a simple, but impactful idea that would breakthrough and create the awareness we need.

To mark the historical moment of founding Woman Corp, the first American woman with equal rights, we created a visual identity inspired by the original Women’s Rights movement. We used the original colors from the movement but made them louder. Since clearly no one had been listening. Then we shifted the power by placing CORP in superscript. We asked ourselves what equality looks like and embedded this idea into every element from kerning, to leading, to iconography, to emphasize that more must be done. The boldness worked and for the first time in 10 years the Equal Rights Amendment is up for a vote.

Our campaign achieved 22.5 impressions through $220k in donated media, and, ultimately, a vote to ratify ERA into law in April 2023. Just through 7 influencers alone, we generated 1.6M views on Instagram and TikTok, and 390k unique impressions. Our Influencer content surpassed the industry standard engagement rate 2% benchmark.

- Gabriella Pizzolo, 1.2M views, 336K impressions, 22% engagement rate

- Under The Desk News, 138K views, 25.2K impressions, 16% engagement rate

- Victoria Alexander, 11.7K views, 3.5K impressions, 30% engagement rate

- Chris Klemens, 92K views, 11.8K impressions, 13% engagement rate

- Paula Carozzo , 1.5K views, 70 impressions, 4% engagement rate

- Kelsey Darragh, 70.5K views, 11.6 impressions 17% engagement rate