Cannes Lions
FRAMESTORE, London / LIBRESSE & BODYFORM / 2021
Awards:
Overview
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Credits
Execution
Creatives Nick & Nadja at advertising agency AMV BBDO and Framestore were part of a female-led team, providing animation and live action VFX for the campaign film for Libresse & Bodyform called #wombstories.
The film features six unique animated sequences which depict the inner-worlds which act as a representation of the realities of the uterus. All directed by Framestore under guidance from the film’s director Nisha Ganatra, each sequence features a distinct style of animation done by a carefully-selected team of female animators from around the world.
The film was created to dispel myths, encourage a positive conversation and address the life-changing moments in a woman’s life, from miscarriages and the menopause to endometriosis.