Website is directed at women who drink low alcohol beers. The main aim of the site was to inform the target group about the new products (KARMI brand) and their benefits in a very attractive way.The new beers taste like exotic fruits, which is why we have used the jungle as a background. Website users can also find out more about exotic ingredients (fruits). To make it more attractive, we have also introduced a contest for the best drink, which includes the new Karmi’s beers.The site was launched on international women’s day – 8th of March.