Cannes Lions

WOMEN'S HORLICKS DRINK

JWT INDIA, Mumbai / GLAXO SMITH-KLINE / 2009

Film
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How India’s first Health Nourisher for women understands their daily battles.Leching or the male gaze is a universal phenomenon that women encounter everyday. This film portrays how fighting the male gaze is a woman’s everyday battle in India , where Women’s Horlicks equips her for everyday strength .. This film candidly and voyeuristically , captures the male gaze from a womans’ point of view. Here the camera plays the woman without revealing the woman at any given point .

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