To achieve our goal, we had to expose our message to hundreds of women daily – women of all shapes, sizes and ages. So we thought, what better place to advertise than on doors of female public toilets throughout the city? This strategic media placement, along with our simple creative execution, combined to create a humorous ambiguity that delivered a clear, impactful message at the same time.

This particular piece had great talkability and was incredibly cost efficient! While it was not the only piece to encourage registration, the event received a lift in numbers on last year.