Nikewomen, NIKE Rockstar Workout™ SOL.Nikewomen.com is the centerpiece in a targeted campaign that convinces women that they can dance. It motivates, admits the basics must be in place, and drives women to the gyms. For the gyms, we created a 60 minute music mix especially for NIKE Rockstar workouts which played in dance classes across Europe. A PR push ensured that footage from behind the scenes told the entire story about the cooperation with Jamie King, choreographer for Madonna and others. The story was told in an editorial campaign on MSN across Europe using spaces, banners, etc.