A staple in North American kitchens since the 1920s, Wonder Bread was one of the first breads to be sold pre-sliced for convenience. Wonder is widely credited as being the inspiration behind the phrase ‘The Greatest Thing Since Sliced Bread’. This campaign explores the brand belief that those ‘greatest things’ are not big inventions, big innovations or big events. In fact they’re not big at all. They are the little, day to day moments we quietly share with friends and family. These little slices of ordinary life often happen in the kitchen and for this campaign, they take place while preparing simple recipes built using Wonder Bread.