Wonderbra wanted to reclaim their past glory and relevancy. However they also wanted to move the brand beyond the playboy type imagery of “hello boys” and appeal to ‘average’ young women.We turned the tables on the stereotypical male point of view of the undressed girl. The camera is on the audience and captures their reaction to the Wonderbra effect. In rich media units we demonstrated the mechanics of the Wonderbra “effects” with a rollover device.The campaign was a hit with the target market with the rich attracting the highest click rate of 0.5%.