Cannes Lions
OGILVY NEW YORK, New York / NESTLE / 2012
Overview
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Credits
Outcome
In just the first 2 months of Wonka WRapper going live, there were over 142,000 visits to the app with over 1,800 hours spent in the application. In that same time, nearly 3,000 beats were recorded using the application and over 15,000 views of user generated videos. A YouTube video promoting the application starring rapper, actor, and comedian, Nick Cannon, garnered over 655,000 views in that same 8 weeks. And now there are over 4.7m fans who know exactly what comes out of the Wonka factory, and the imagination that goes into every wrapper.
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