200 meters of tubing4 liguid-pumps4 air-pumps1 Motion Sensor2 Solenoid Valvesand a computerised control systemAn installation that consumers could interact with. With a press of a button the colour revitalisation benefit came to life in a spectacular way – woven plastic tubing formed in the shape of a dress, which filled up with colour from a bottle of Woolite.

If the installation was not started by consumers, it activated itself automatically every 10 minutes.

Results:* Increased brand awareness.* Generated thousands of installation activations.* Photographed by hundreds of pedestrians.