In recent years, a huge crop of new digital companies and small-scale agencies has sprung up in Taiwan. Advertising clients are unsure whether traditional advertising agencies still have the ability to make their brands the center of people’s conversations.

But Taiwan’s advertisers are convinced of one thing: if their brands are to occupy a place in the hearts of today’s consumers, they must adopt new measures. One by one they have started to parcel out their business to new-style companies, and are abandoning their original agents.