Cannes Lions
BEACON COMMUNICATIONS, Tokyo / AIR NEW ZEALAND / 2010
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To deliver our message, “Take one year, and create your New Self in New Zealand,” we featured a classic transformation story told in a purely Japanese way…through Action figures. Thinking performance art, we made the Action figures “life-size” in Shibuya, a popular destination area for young adults in Tokyo, to visually showcase how people transform into their New Self in New Zealand.
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