Many of us are increasingly concerned over the state of the world in which our businesses operate and which our children will inherit. However, even as we live in a world of concerns and rising risks, we also live in a world of great opportunity to contribute to deep and lasting change. The World of Difference web site is dedicated to business professionals who feel that they can, and should, contribute more to improve the state of affairs in the world around us. The site offers background and resources on current problems and future global risks. It outlines strategies for organizations to develop a socially responsible business strategy. It also introduces effective real-world initiatives that address these global risks in order to push individuals or organisations to: Pick one issue, take one action because ONE can make the world of difference.