Egyptians in general have a craze of football & have always wanted to be part of the World Cup even if it is as a viewer. Hyundai developed a promotion only for Egyptians to win a ticket to view the Final Match of the World Cup. The TVC plays on the idea that this offer to view the Final Game of the World Cup with Hyundai is so amazing that everyone around the world is trying to be an Egyptian to get this opportunity. In order to portray this factor we used specific insights that you will only see in Egypt & mannerisms of the Egyptian people with a twist that those acting out the actions are foreigner, thus comes across the idea and the promotion of ‘Don’t try to be An Egyptian’. In Piccadilly, we have the bus driver repeating the destination of the bus, as is the case in Egyptian buses especially with the hand gesture. This gesture is very unique to Egypt and busses specifically.