Cannes Lions
AGÊNCIA3, Rio De Janeiro / ELETROBRAS / 2010
Overview
Entries
Credits
Execution
The campaign featured special inserts in newspapers of Rio de Janeiro and São Paulo and ads in newspapers of Brazil’s most important capital cities. A distinct format was used in O Globo, O Estado de São Paulo and Folha de São Paulo, in which illustrations interacted with the editorial content. Two real headlines about environmental issues were manipulated, generating a third one. The ad concludes: “Today, you do it to nature. Tomorrow, it does it to you.”
Outcome
The communcication reinforced the image of Eletrobras and commitment to the environment.
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