Cannes Lions
OGILVYINTERACTIVE SPAIN, Madrid / SEEI / 2005
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Under the slogan "Share the Art of Life", Spain's presence at the Expo Aichi 2005 aims to present a modern country with a great cultural richness and diversity, sharing these values with the world and with the host country.With the approach of Christmas we wanted to feature Japanese culture, familiarising Spanish people with the customs of the country which would be hosting the first Universal Expo of the 21st century.
According to Japanese custom, the New Year's greeting is known as a 'Nengajyo' (a wish for happiness and prosperity for the coming year).
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