Cannes Lions
LEO BURNETT SCHWEIZ, Zurich / WOZ DIE WOCHENZEITUNG / 2009
Overview
Entries
Credits
Execution
In a widely spread guerrilla activity we placed posters beneath various - "Post No Bills" signs - totally in keeping with the WOZ's central message of "Have your own opinion"
Outcome
Since this was a take action guerrilla activity, none whatsoever - this solely served the propaganda and media echo
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