Our customised interactive banners let readers select a classical music piece to match the content of an article they were reading. By enhancing each reader's experience, we showcased the value that classical music can add to our day-to-day lives and allowed the brand to own the entire page for the price of a traditional banner.

3x industry average for banner engagement. The campaign successfully migrated over 91% of current listeners and grew the audience by 21%, resulting in the #1 ranked weekly audience among all US public radio stations.