Since it’s launch in 1893 Wrigley’s Spearmint Gum has been enjoyed around the world by generation after generation. It is a timeless classic. And not only has it been around for a long time it’s also famous for having a long-lasting taste. Our challenge was to find an engaging way of leveraging this heritage and product benefit to reaffirm Wrigley’s as the true classic gum.

To really evoke a 'classic' feeling we wanted to recreate a 'classic look'. The flat grainy illustration style is reminiscent of print ads from a bygone age, providing a further link to the classic stories. The use of textures and smooth shadows helps take the viewer back to a previous era, evoking a warm sense of nostalgia that belongs to our collective imaginations. Something familiar and reassuring. Something that you know and trust that has stood the test of time. Just like Wrigley’s itself.