Cannes Lions
McCANN ERICKSON, Madrid / LOTERIAS Y APUESTAS DEL ESTADO / 2014
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With Eurolotto, it is possible to win so much money that you can be in control of your own life.
The spot features a woman who is tired of having her life controlled by a scriptwriter who always changes his mind. This follows with a spectacular and emotional character race toward freedom in which completely baffled the writer is unable to follow.
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