Cannes Lions
KEMPERTRAUTMANN, Hamburg / EDDING / 2011
Overview
Entries
Credits
Execution
The edding Wall of Fame is an interactive live drawing board that features eight pens with which you can draw and illustrate together in real time. But there really are only eight pens, so the first person to pick one up gets to go first. Anyone arriving later can watch, discover and share, and the space in which you can immortalise yourself is unlimited.
Outcome
The implementation and the “Share” mechanism meant that a collaborative artwork was created from over 40,000 drawings after the first month alone. In this time, over 65,000 people from over 100 different countries spent on average longer than four minutes on the site. Countless tweets and posts in relevant blogs boosted awareness of the campaign. And it continues to grow – even as we speak.
Similar Campaigns
12 items