Cannes Lions
HOY, Buenos Aires / SESOCIO / 2021
Overview
Entries
Credits
Execution
The illustration attempts to show in a close and humorous way each of the executions, making each of the characters adorable. Always having the important thing in the focused point and stripped of other elements. They are illustrations with volume color treatment, without contours and combined with photographic textures that gives a more "realistic" or photocomposition aspect. We also apply a photographic grain to generate texture and depth in the images.