420, the ID number representing the people in Wuhan, became the symbol of Covid-19, 420 was isolated from the world. In April, 2020, lockdown ended in Wuhan. However, the discrimination did not. Born in Wuhan, Budweiser China decided to do something.

On April 20, a special date for Wuhan (420 as their ID code), Budweiser created 2020’s first and biggest online EDM festival:‘WUHAN IGNITED’Night EDM River Parade. Cloud-touring millions of people around the IGNITED city of Wuhan, in fabulous night light, we IGNITED local pride of Wuhanese, who proudly presented their identity, and re-IGNITED nationwide respect to Wuhan, from people all over China. Budweiser, again, bringing people together.

Originated from Wuhan, Budweiser China believed all 420s deserved respect from the world, and we owed them a welcome ceremony to bring people together. With all 420s, On April 20th, a special date for Wuhan (420 as their ID code), Budweiser held the first-ever post-quarantine EDM live-streaming parade on Wuhan's mother river. In conjunction with a spectacular city light show to cheer for the city.

<420 Wuhan ignited live-streaming>

On April 20th, we breakthrough-ed single camera shooting mode of traditional live-streaming, and ignited the vibe and mood to climax in EDM, incorporating diverse strong Wuhan elements – local dialect theme, cultural tourism brands, local theme songs, city landmarks, and city light shows.

6734,000+Livestream Views ; 99.99% Earned Media

10X Engagement; 47,600,000+Impressions

NO.1 Social Topic On Local Social Media Platforms