Cannes Lions

WWF

LEO BURNETT IBERIA, Madrid / WORLD WILDLIFE FUND (WWF) / 2010

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Get a younger target to get involved with WWF actions.

Execution

We decided to reach the audience where they feel most comfortable and with a design created by an illustrator they would recognise and identify with, the world of comics.

Outcome

All the comic book geeks were trying to get their hands on the posters.

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