The client wanted us to produce a radio spot to advertise the use of Wypall Super Absorbent wipes at home. Housewives need a product that can help them fix those little accidents that occur at home, such as liquid spills.

We created 3 radio spots that communicated our product's main attribute of absorbency in a simple way, proving that by using our product, Wypall Super Absorbent wipes, you would think nothing ever happened.