Amnesty International is a non-governmental organisation focused on human rights. The objective of the organisation is to conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated.

Every day, Amnesty International collects signatures to support action against human rights violation. To demonstrate that your signature is more powerful than you think, Amnesty has launched this campaign.

Idea

The goal of the campaign is to incite people to sign e-petitions on amnesty.ca.

The creative underlines the fact that a simple signature can help stop countless atrocities and injustices. Conceived to leverage current events in the news, this campaign is ongoing.