Cannes Lions

XBOX

SMUGGLER, Los Angeles / GEARS OF WAR / 2012

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The team brings the Gears of War Trilogy to a close with "Dust to Dust." The spot takes an embedded camera point of view as it revisits key moments from previous games, finally settling on Marcus Fenix and Dom Santiago, still together as they face their final battle in the third and final installment. With a somber tone and set to Mazzy Star's poignant "Into Dust," the spot hearkens back to the original "Mad World" film that started it all.

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