Cannes Lions
GT INC., Tokyo / MICROSOFT / 2007
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Description
This is virus promotion of game "GEARS of WAR" for XBOX 360.
We made 15 videos of the Vlog style.
Even middle of the story is Vlog of a usual girl. However, they are transfigured to the tie-up contents of the game one day with the shocking occurrence.
The first ten usual Vlog videos appear by a lovely high school girl, and make the fan fion YOU TUBE .
The shocking occurrence is established, by the 11th it converts to the entertainment contents tied up with XBOX360 game , and big buzz has diffused at a dash.
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