Cannes Lions
McCANN WORLDGROUP, San Francisco / MICROSOFT / 2008
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The idea behind this campaign was to show in a fun and spontaneous way how everyone comes together over Xbox 360. So we needed a fun, spontaneous track to reflect that, which led us to a thought: why not show how everyone comes together by creating a song of seeming opposites coming together in a fun way?As a result, Poison’s classic 1980’s metal track 'Nothing But a Good Time' was sung by a children’s music school and recorded live in their auditorium, mistakes and screw-ups and all.
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