Objectives:- Broaden the reach of Halo 3 and other game titles such as Guitar Hero and Rock Band on Xbox 360 beyond 'gamers'.Tactics: - Create an Xbox 360 Bebo profile, focusing on Halo 3 and then switching to other key Xbox 360 titles across the year.- Integrated editorial and advertising to drive awareness.- Opportunities to interact with the brand through discussion.- Beboers to submit a visual representation of an Xbox 360 game.Results:- 1.8m skins viewed- 70k skins uploaded- 115k profile views- 2.5k comments- 1k competition entries- 13.5k friends'The UK Xbox 360 profile has the most comments of any sponsored profile that has run on Bebo to date.' Streisan Chapman, Bebo.