Our mission on this project was to tell the world that the best selling Guitar Hero franchise was on Xbox 360. And to do something memorable. The game itself is so popular, we didn't really have to go into too much explanation. We just made it the hero, so to speak. We developed the story of a man who stops a meteor from destroying a city using the power of rock 'n roll, funnelled through an Xbox 360 'amp'. It was a wonderfully simple approach that embraced the spirit of the game and the people who play it.