The project is an umbrella campaign created for the acquisition of new clients and to increase the brand awareness for the business network XING. The campaign consists of a microsite: www.mynetworkvalue.com, banners, emailings, blogging, search engine marketing, a Facebook application as well as street promotions and outdoor advertising / billboards.By posing provocative questions the campaign compels people to test their own network value and compare it to others. The Network Value Test consists of 10 questions, which reveal the potential monetary value of your network, which you can tap into and capitalize over the next 10 years.